Serge Dumont
Serge Dumont is one of the most well-known figures in PR and branding in Asia. His involvement in China dates back to 1978 and he established the first PR agency in China.
Books by Serge Dumont
Brand Warriors Of China
Serge Dumont
A unique examination of Chinese brands and branding at a time when China is rapidly expanding and gaining in economic importance. China is widely view…