Innovating with Impact (Paperback)
Economist Edge: books that give you the edge
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We're all innovators now. Thinkers and entrepreneurs Ted Ladd and Alessandro Lanteri show us how
'In an era where innovation is like oxygen, this is a riveting read' Gopi Kallayil, Google
It is a myth to consider innovation the domain of the special few inspired by 'eureka!' moments that always result in brilliant new products. In reality, anyone with the right tools, traits, and methods has the potential to innovate with impact, generating profits and even changing the world.
In this engaging guide, top thinkers and entrepreneurs Ted Ladd and Alessandro Lanteri show how to create innovations that deliver customer value. Their Innovation Pyramid describes a strategic process that is rooted in the right cultures and mindsets, leveraging a range of methods, techniques and themes to reach the pinnacle of maximum impact.
This book is essential reading for anyone who wants to create, innovate, improve performance, and ultimately, make a difference.
The Economist Edge series: books that give you the edge, also available, Branding That Means Business.
Innovating with Impact (Ebook)
Economist Edge: books that give you the edge
Buy from
We're all innovators now. Thinkers and entrepreneurs Ted Ladd and Alessandro Lanteri show us how
'In an era where innovation is like oxygen, this is a riveting read' Gopi Kallayil, Google
It is a myth to consider innovation the domain of the special few inspired by 'eureka!' moments that always result in brilliant new products. In reality, anyone with the right tools, traits, and methods has the potential to innovate with impact, generating profits and even changing the world.
In this engaging guide, top thinkers and entrepreneurs Ted Ladd and Alessandro Lanteri show how to create innovations that deliver customer value. Their Innovation Pyramid describes a strategic process that is rooted in the right cultures and mindsets, leveraging a range of methods, techniques and themes to reach the pinnacle of maximum impact.
This book is essential reading for anyone who wants to create, innovate, improve performance, and ultimately, make a difference.
The Economist Edge series: books that give you the edge, also available, Branding That Means Business.
Reviews for Innovating with Impact
Gopi Kallayil, Chief Evangelist, Digital Transformation and Strategy at Google and author The Internet to the Inner-net and The Happy Human
Olaf Groth PhD, Prof. Faculty & Faculty Director Future of Technology at UC Berkeley Haas School of Business and author Solomon’s Code
Feng Zhu, Professor of Business Administration at Harvard Business School
Matt Johnson, PhD, author Branding That Means Business
Dr. Mark Esposito, Professor at Hult International Business School and author The AI Republic
Daniel Trabucchi and Tommaso Buganza, Politecnico di Milano, authors Platform Thinking
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Professor Adam Alter, NYU Stern School of Business
Rory Sutherland, Vice Chairman of Ogilvy and author Alchemy: The Dark Art and Curious Science of Creating Magic in Brands
Richard Shotton, author The Choice Factory: 25 Behavioural Biases that Influence what We Buy