Laura Ries
Laura Ries is a graduate of Northwestern University and a partner in the marketing strategy firm Ries & Ries. They act as consultants of major corporations, including Alcoa, Frito-Lay, Glaxo Wellcome, Merck and Pillsbury.
Books by Laura Ries
The 22 Immutable Laws Of Branding
Al Ries
The 22 Immutable Laws of Branding will enlighten many, and it attacks the jargon of the marketing professional with common sense