Al Ries
Al Ries is one of the world's best-known marketing strategists. He is the co-author of such best-selling books as The Battle for your Mind; Marketing Warfare; and The 22 Immutable Laws of Marketing, and the author of Focus: The Future of Your Company Depends on It.
Books by Al Ries
The 22 Immutable Laws Of Branding
Al Ries
The 22 Immutable Laws of Branding will enlighten many, and it attacks the jargon of the marketing professional with common sense
The 22 Immutable Laws Of Marketing
Al Ries
Al Ries and Jack Trout, two of the world's most successful marketing strategists, call upon over 40 years of marketing experise to identify the d…