Robert Jones
Robert Jones was born in Gloucester in 1957 and read Philosophy and English at Cambridge. He is a director at Wolff Olins, one of the world's best brand consulting firms, and has worked as a consultant in corporate communications for 16 years, with companies such as Andersen Consulting, Cameron McKenna and the National Trust. He lectures at Oxford Business School on marketing.
Books by Robert Jones
The Big Idea
Robert Jones
This book will make you look at the marketplace and see what's going on…a fascinating account of how people's needs are being met